Blog posts from the Ultimate Alphabet
Have a look at some informative articles about lettering and graphics we’ve created. Don’t forget to check back for new content!
Benefits of a Commercial Vehicle Wrap!
The Benefits of a Commercial Vehicle Wrap: Why Your Business Should Consider It
In today’s fast-paced, visually-driven world, businesses are constantly looking for innovative ways to promote their brand and stand out from the competition. One highly effective method that is gaining popularity is the use of commercial vehicle wraps. Whether you’re a small business or a large corporation, wrapping your commercial vehicles can offer numerous advantages that go beyond just aesthetics. In this blog post, we’ll explore the key benefits of commercial vehicle wraps and why you should consider them for your business.
1. Increased Brand Visibility
One of the most obvious benefits of vehicle wraps is the increased visibility your business receives. Your vehicles are essentially mobile billboards, constantly on the move and reaching new audiences wherever they go. Whether you’re driving to a client meeting or commuting between job sites, your vehicle is advertising your business to anyone who sees it.
In fact, studies have shown that vehicle wraps can generate between 30,000 to 70,000 impressions per day, depending on where you drive. This exposure can significantly enhance your brand awareness, helping you stand out in a crowded market and ensuring that your company stays top of mind for potential customers.
2. Cost-Effective Advertising
Traditional forms of advertising such as TV commercials, radio spots, and print ads can be expensive, and their effectiveness can be difficult to measure. Vehicle wraps, on the other hand, provide a one-time investment with long-lasting impact. Once applied, a vehicle wrap can last anywhere from 3 to 7 years, depending on the quality of the material and the amount of exposure to the elements.
Compared to other forms of advertising, vehicle wraps offer a low cost per impression. Since you’re essentially paying for a physical transformation of your vehicle, the cost is amortized over several years of exposure, making it one of the most cost-efficient advertising methods available.
3. Mobile Advertising
Unlike static billboards or signs, a vehicle wrap moves. This gives you the unique advantage of reaching a diverse audience across a wide geographic area. Whether your vehicle is traveling through busy urban streets or rural areas, it will continue to promote your business wherever it goes.
For businesses that serve multiple locations or offer services in different regions, a commercial vehicle wrap is an excellent way to create consistent, widespread visibility, allowing you to target new markets without additional advertising costs.
4. Professional Appearance
A well-designed vehicle wrap gives your business a professional, polished appearance. When your vehicles are wrapped in high-quality graphics, they communicate to potential clients that you care about your image and are committed to professionalism.
In addition, a wrapped vehicle can instill trust and credibility with customers. For example, if you’re a contractor or delivery service, a vehicle wrap can signal that you’re a legitimate business and not just a “fly-by-night” operation. The wrap acts as a moving business card, promoting professionalism and trustworthiness wherever you go.
5. Protection for Your Vehicle
Beyond just advertising, vehicle wraps provide an added layer of protection to your vehicle’s paint. The vinyl material acts as a shield, protecting the original paint from scratches, dirt, and UV rays. This can help maintain the resale value of your vehicle, as the paint underneath remains in pristine condition.
In addition, vehicle wraps are easy to remove and replace, so if your vehicle’s appearance starts to look worn, you can update the wrap without damaging the underlying surface.
6. Customizable and Creative Designs
Vehicle wraps allow you to showcase your brand’s personality with highly creative, custom designs. Whether you want a bold, eye-catching design that screams for attention or something more subtle and sleek, a commercial vehicle wrap offers endless possibilities for customization.
You can include your business’s logo, contact information, website, and even promotional messaging in the design. This flexibility allows you to tailor the wrap to your target audience and business goals. Plus, a well-designed wrap can evoke emotions and make a lasting impression that sticks with customers long after they’ve seen your vehicle.
7. Non-Intrusive Advertising
Unlike pop-up ads, telemarketing, or email blasts, vehicle wraps provide a form of advertising that doesn’t interrupt the viewer’s day. It’s passive, meaning that people don’t have to actively engage with it to see it. Whether they’re stuck in traffic, walking down the street, or waiting for a bus, they’ll passively absorb your branding without feeling overwhelmed or bombarded.
This makes vehicle wraps an excellent choice for businesses looking to create awareness without being intrusive. Over time, this passive exposure can lead to greater brand recall and customer loyalty.
8. Promotes Local Reach
For local businesses, vehicle wraps are an ideal advertising tool. As you drive through your community, your wrapped vehicle serves as a mobile advertisement to residents and visitors alike. This localized advertising method allows businesses to target their immediate market and build relationships with local customers. It’s also a great way to promote special events, sales, or grand openings directly to those in the vicinity.
9. Easy to Update or Change
Business needs and branding can evolve, but updating a traditional advertisement like a billboard or TV commercial can be time-consuming and expensive. In contrast, vehicle wraps are easy to update. If your business undergoes a rebrand, changes its contact information, or wants to promote a new product, you can easily replace or update the wrap design without a massive overhaul.
This makes vehicle wraps a flexible advertising solution that can grow and adapt alongside your business.
Conclusion…
From increasing brand visibility to providing a cost-effective and professional marketing solution, the benefits of commercial vehicle wraps are clear. With their ability to maximize advertising exposure, protect your vehicle’s paint, and deliver creative, customizable designs, vehicle wraps are one of the most powerful tools in a modern business’s marketing arsenal.
So, if you’re looking for a way to boost your brand, reach more customers, and make a lasting impression, consider investing in a commercial vehicle wrap today!
Morris County & Commercial Vehicle Advertising
NJ’s Sweet Spot for Vehicle Advertising!
Why does vehicle advertising hit the mark in Morris County?
Morris County is our home! This is a bustling place. It is nestled in the north central area of the state and is home to nearly half a million residents. Morris County, as of the 2000 Census, was the sixth-wealthiest county in the United States by median household income.
Many industries call Morris county home. These include finance, insurance, real estate, pharmaceuticals, health services, research and development, technology, education, recreation and construction.
Not only is Morris County a destination, it’s a place where countless commuters drive daily on their way to work. Vehicle advertising is perfect here with thousands of potential clients driving on over 2,500 miles of roadway. Morris County is served by several major roadways. These include I-80, I-287, I-280, US Routes 206, 202, 46, 10, and Route 24, together with a number of county and local roads.
While on these roadways, your commercial vehicle is a moving billboard and viewable by hundreds of commuters, business people, students and families every single day. Vehicle advertising is by far the most cost effective way to reach thousands every year! read more
With so many roads and so many people driving why not stand out from the crowd and noticed? The Ultimate Alphabet produces eye catching, custom signs, vehicle wraps, and truck advertising that get you the attention you want. Whether you own one vehicle or a whole fleet, let us help you step it up with unique vinyl markings that people will remember. Commercial vehicle advertising WORKS in Morris County!
If you have a business here in Morris County, many of the same principles apply. Your business’ sign is one of the ways you will attract your customers and clients. Morris County has many small towns and historic Main Streets and we’ll create fitting signage for all your needs. Building sign, sidewalk sign, wood or metal sign, banner or window lettering. We produce both permanent and temporary signs to fit any need! Lets keep Morris County’s streets beautiful with a sign designed and created by the Ultimate Alphabet!
Design my Graphics… Where to begin?
Lettering and Graphics are a great way to advertise your business using your own vehicle.
For commercial vehicles your company name and town are required by law anyway, so why not take advantage of the advertising potential with a great design to get you noticed? Not only can you convey your company’s information like name and phone number, you can project a style or spirit that will appeal to your targeted audience. Do you have a fun and quirky style? Or maybe a conservative, professional corporate feel? Perhaps an elegant, formal look is best for your brand? Is your style classic or modern, relaxed or tight, loud or soft, bright or subtle?
Then there’s color…
Color is emotional… It will immediately and unconsciously trigger a feeling to the viewer:
Red is strong, passionate, important, exciting.
Orange is playful, energetic, youthful.
Yellow is happy, friendly, vital.
Purple is majestic, mysterious, creative.
Brown is earthy, reliable, rustic.
Blue is honest, trustworthy, dependable.
Green is natural, stable, prosperous.
Black is powerful, edgy, sophisticated.
White is clean, virtuous, healthy.
That’s a lot to think about!
Perhaps you’ve never even given it much thought before, but these are important to know in order to construct your company image to reach the ideal customer. Once your style is determined we can focus on creating your vehicle graphics that will perform well and reach it’s greatest potential.
View our galleries here: Photo Galleries
UA Graphics… making the roads a beautiful place, one vehicle at a time!
Less is More?
We’ve all heard the expression “Less is More”… Is it true?
How does it apply to the topic of vehicle lettering and graphics?
First lets ask “what are we trying to accomplish with lettering and graphics on our vehicles?” Most of our commercial clients are using their vehicles to meet state regulations. More importantly they want to advertise their companies in one of the best ways possible – by using their vehicles as moving billboards; out and about everyday, reaching thousands of people on our busy highways, on job sites and in our neighborhoods. As business owners we all want to reach as many potential customers as possible!
3M Fleet Graphics Solutions turn your vehicles into mobile billboards helping you to expand the reach, frequency and impact of your advertising campaign, so that you can grow your business, no matter how big . . . or how small.
Studies show that the impact of mobile advertising is ultra low cost compared to other forms of advertising.
Vehicle advertising has so much potential for reaching your target audience, the trick is to make sure you maximize that potential with a legible and readable graphic design…
Our vehicles are a blank slate, right? How do we know what information about our company needs to be on the vehicle besides the required company name and town? Many take the approach of listing everything they can about their business and the services they provide believing “More is More” but this can be overwhelming to the viewer. It can defeat the purpose of the moving billboard I mentioned earlier. The key phrase here is “moving billboard”. The fact that your message is viewed while traveling at 35, 45 or 55 mph will limit the time it can be received, let alone remembered. Most of the time the viewer only has seconds to read your message.
So what information should be included?
ACME Anvil Co. has a new truck to be lettered. They specialize in all things heavy, mainly Anvils. They’ve also authored the popular book “How to catch a Roadrunner”, have two locations in Arizona, a website and a tagline “Where the metal hits the road”.
That’s a lot of information to put on a pick up truck. Here are two options for the design…
It’s clear to see the difference in readability between these two examples. And we’re viewing them on a computer screen only inches away and have time to study them. Imagine how these would look at 50 or 100 feet away! By limiting your message to the most important items the message is clearer and can be retained by the viewer by not becoming confusing or overwhelming.
Less is More… Is it True?
I believe the answer, as it applies to vehicle lettering and graphics is… YES! Less really is MORE!